Although very similar to viewing live streams or videos uploaded by producers to YouTube (in theory), OTT differs slightly as it generally refers to the delivery of premium content. This usually means that a proprietary app and subscription-based service is required for consumption.

Navigating this modern take on the Wild West can be challenging, but if you can harness the reigns effectively, it can be the greatest tool for promoting your brand, image or ideas. What does it take to go from being “unfamiliar” to becoming the king of the open range and presenting your virtual self as a real “dude”

Now, my cringing reaction isn’t because they asked a terrible question, but rather because of the infrastructure limitations that exist at the current moment. The biggest culprit that currently hinders the explosion of streaming 4K Ultra High Definition (UHD) video is bandwidth.