TEL +1 715.972.3833
ADL Live
ADL Live quickly is building a name for themselves as the “go to” company in the live streaming of strongman competitions nationwide, and others.
Once Upon a Time...
When the Dudes first met Don and Nancy, ADL Live had already begun building their brand with the production and streaming of numerous strength competitions in their home state of Texas. At that time they were experiencing some sync issues within their live workflow that was hindering their growth amid their desire to stream on a national, even international stage. The Dudes were able to make their workflow more efficient and scalable by removing two problematic switchers and replacing them with a single, Walter 3U Dude Rack which has since become a work horse for the team at ADL.
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Over the last couple of years, ADL has become a force to be reckoned with in the live streaming of strength competitions. Have you seen what Don is able to do with the Captivate package from NewBlue (view the case study)? He's a genius AND has become a super user; He captures and feeds the competitors' stats during his live streams. If you haven't seen what he can do, you should really check it out.
Don and Nancy are like family and the Dudes are thrilled to call them friends. Kris Lang, our CEO and Co-Founder has had the opportunity to be in attendance, and some times work, at some of their events.
"Our relationship with Stream Dudes over the years has without reservation positively impacted our live streaming position in the strength sports world, we are the absolute leader in our space because of the Stream Dudes technical vision for our company and the support they deliver flawlessly with every piece of equipment.
Don Sousa, Owner
About ADL Live
ADL LIVE (The LIVE is what we do, All Day Long -ADL- is when we do it)
After spending almost three decades as a handheld cameraman for travel TV shows around the world and filming major live-action sports all over North America, COVID shut down the world, and certainly my cameraman career.
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ADL LIVE was born out of the COVID era.
We identified a major shift in global audience viewing habits, the world was watching LIVE STREAMS of niche strength sports in unprecedented numbers and it was clear we would never return back to traditional TV for pro/am strength sports again. Based out of Austin, Texas, we are a family-run, live event production company solely-owned and operated by Don and Nancy Souza.
ADL started in their home state of Texas
2020
The Beginning
In our first year we live streamed approximately 20 amateur strongman and powerlifting shows in Texas.
2021
In ADL's second year we live streamed approximately 15 amateur strongman shows and expanded adding MMA and bodybuilding to their quickly expanding portfolio
2022
During year three (3) the new business fog began lifting; it was becoming clear that ADL LIVE was fast-becoming THE most trusted live event production company in North American strength sports. It’s fair to say ADL live streamed strength sports events 30 of the 52 weekends available in the calendar year of 2022.
2023
Heading into our fourth year, ADL was able to reflect back on their clients such as The Arnold, The Shaw Classic, ASM- America’s Strongest Man, OSG- Official Strongman Games, Australia’s Strongest Man, The Legions Sports Fest, The MELEE MMA Fight Series, and so many more that have put their live event productions in the capable hands of Don and Nancy and they can look back on that growth and use that momentum to set their sights on the future. What's in their sights you may ask? More MMA, ADL would love a couple of large, high-end major corporate events, and most definitely establish an ADL footprint in the UK along with the KAOS brand.
Checkout ADL Live on Facebook and Instagram to see a wealth of videos from their recent events, or signup to follow them throughout their upcoming live-streamed events.