Although very similar to viewing live streams or videos uploaded by producers to YouTube (in theory), OTT differs slightly as it generally refers to the delivery of premium content. This usually means that a proprietary app and subscription-based service is required for consumption.

Navigating this modern take on the Wild West can be challenging, but if you can harness the reigns effectively, it can be the greatest tool for promoting your brand, image or ideas. What does it take to go from being “unfamiliar” to becoming the king of the open range and presenting your virtual self as a real “dude”

Regardless of what is impacting the community around you, your followers, your investors, or employees; the need for communication is crucial during times of crises. Not only do you have time-critical information to share with your followers, but you also need to keep your business, community or congregation moving forward.